Florin Finance is pleased to expand the experience and commercial strength of its team with the appointments of Niels Roks, Remco Goes, and Marco Seller as new partners. With these appointments, Florin Finance continues to build on its position as a leading midmarket corporate finance boutique.

Niels Roks brings over fourteen years of experience in mergers and acquisitions. He started his career in the corporate finance practice of ING, and subsequently worked within the M&A teams of Oyens & Van Eeghen and Rabobank. For the past two years, he held the role of Director in PwC’s M&A practice.
At Florin Finance, Niels will mainly cover the manufacturing industry with a specific focus on the agri-tech sector.

Remco Goes spent the past thirteen years at Deloitte Corporate Finance. He was most recently responsible for the TMT Corporate Finance team, focusing on advising large corporate organizations, high-growth tech companies and private equity investors in the telecom, media and technology (TMT) sectors. In addition, Remco was active in maintaining relationships with private equity firms that focus on the Benelux midmarket
At Florin Finance, Remco will continue to focus on advising fast-growing technology companies, such as in the Software, IT Services, Media and Digital Marketing segments.

Marco Seller brings eleven years of corporate finance experience from previous positions at ABN AMRO and Kempen & Co. Marco started his corporate finance career at ABN AMRO where he worked on various M&A and ECM projects in both the Netherlands and the US. In 2016 he moved to Kempen & Co where he served clients in the corporate midmarket, listed small and midcap, and SME segments.
At Florin Finance, Marco will continue to focus on advising SME’s, family businesses, and founder-led companies in the manufacturing industry, business services, and technology sector.


Founding partners of Florin Finance Derk Jan Helleman and Leo Bos: “With Niels, Remco, and Marco on board, Florin Finance now has a team of 15 professionals, including 5 experienced partners who have great commercial strength and experience in various industries. Their hands-on mentality, extensive deal experience, and broad network are an excellent fit with our philosophy. Florin Finance’s trademark of hands-on senior engagement, efficient deal execution, and a high level of quality is further enhanced by these recent additions to the partner group and the growth of the team. There is an ambitious and mature organization with a recognizable focus on the midmarket M&A segment. We are certain that with the contributions of Niels, Remco, and Marco to Florin Finance we will be even more successful.”